In 2023, Apple surpassed Samsung to become the top global smartphone seller, selling a record 234.6 million iPhones, while Samsung experienced a 13.6% decrease in sales, with 226.6 million units sold, according to the U.S. research firm IDC.
Apple surpasses Samsung and holds the top spot in the smartphone industry worldwide.
Apple utilized a unique strategy involving aggressive promotions and trade-in deals, enabling the company to capture a market share of 20.1%, exceeding Samsung’s 19.4%.
Amber Liu, who works as a manager at research firm Canalys, pointed out that Samsung concentrated on the mid-to-high range market to make a profit. However, this strategy led to a loss of market share in the low-end segment, affecting its global leadership status.
Apple, despite its success in the global smartphone market, is now facing challenges as it strives to reclaim the title of the world’s most valuable company from Microsoft, which currently holds that position with a market value of $2.91 trillion compared to Apple’s $2.83 trillion valuation.
2024 shows potential.
Canalys forecasts a positive outlook for the smartphone market in 2024, with a notable increase in sales expected. Despite Apple’s leadership, the company is encountering challenges in maintaining its dominance and market position.
