The popular Genshin Impact game faced backlash from players in China over the rewards offered during the Lantern Festival event. Players expressed dissatisfaction with the prizes compared to those in other regions, leading to a significant drop in the game’s social media following, with over a million followers lost in a single day.
Genshin Impact gamers in China rebel

Chinese gamers believe that HoYoverse, the game developer, is showing biased treatment towards them, causing discontent. Moreover, there are allegations of the company using fake accounts to inflate its social media following, sparking debates on the game’s reward system.
Genshin’s Douyin account has lost more than a million followers today.
Chinese players were dissatisfied with the Chinese New Year rewards, after which a “strike” began. Apart from Douyin, people are also unfollowing them from other social networks. #GenshinImpact #原神 pic.twitter.com/hiATRiVo7P
— Genshin Universe (@GenshinUniverse) January 21, 2024
Genshin Impact’s Douyin account experienced a decrease of over one million followers today due to Chinese players’ displeasure with the Chinese New Year rewards. This dissatisfaction led to a “strike” where followers began unfollowing the account on various social media platforms.
HoYoverse apologized and pledged to enhance the rewards, illustrating the challenges game developers face in catering to diverse global cultures and expectations, as per Gizmochina.
The future of Genshin Impact in China hinges on HoYoverse’s ability to address the issue and improve player satisfaction.
