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Prime Video will no longer offer high-quality audio and video content.

Amazon Prime Video no longer includes Dolby Atmos or Dolby Vision for regular Prime subscribers, as part of the new U.S. service plans that offer the choice to have ads or ad-free content for an additional fee on Amazon Prime.

Absence of Dolby Atmos and Dolby Vision: the impact on you

Dolby Vision and Dolby Atmos features can only be accessed in certain titles with the ad-free plan on Amazon, requiring additional payment compared to the plan with ads that includes Dolby Digital 5.1 and HDR10.

Amazon Prime subscribers in the US may have to pay an additional 18% for an ad-free Amazon Prime Video subscription to access top-quality audio and video content, but it is uncertain if this will be implemented in Brazil.

What does Dolby Atmos refer to?

Dolby Atmos is an advanced sound technology created by Dolby Laboratories that adds height channels to multichannel sound systems, allowing sounds to be perceived as three-dimensional objects.

Dolby Atmos initially debuted in theaters but later became widely used in homes, with various products such as ceiling and vertically mounted speakers designed to enhance sound distribution.

What does Dolby Vision refer to?

Dolby Vision is a collection of technologies created for HDR video delivery, featuring dynamic metadata to tailor the image based on the TV screen characteristics for optimal viewing. It supports up to 8K resolution, 12-bit color depth, and a peak brightness of 10,000 nits.

Amazon Prime’s worth is set to increase in Brazil.

The cost of Amazon Prime in Brazil will rise from R$ 14.90 to R$ 19.90 starting March 8, 2024, according to an email sent to subscribers by the company.

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From April 7, 2024 onwards, the monthly fee for Amazon Prime will rise from R$ 14.90 to R$ 19.90, starting from the next renewal date after March 8, 2024. No action is required on your part as the price change will be applied automatically.

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